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Why SUBARUDesign

Dynamic X Solid

A solid, well-built foundation that says "peace of mind", fused with a sense of dynamic action that says "enjoyment". This is the embodiment of a new generation of vehicle, born out of Subaru's relentless pursuit of the essential car.

Roots

Roots

Our design philosophy: Adapting to the continuously changing environment while standing firm in rooted values. Subaru was originally an aerospace manufacturer in an industry that demands the highest levels of safety, dynamic performance and efficiency in packaging.

Intelligent, functional designs needed to achieve those requirements are the root of Subaru's design philosophy.

Exterior Design

Exterior Design

Subaru models are designed to achieve the perfect balance of dynamism and functionality.

Stance

Stance

A breathtaking reserve of power ready to burst forth the instant it starts to move.

Volume

Volume

A massive form that conveys a powerful sense of its sturdy build.

Surface

Surface

A dynamic look that exudes a feeling of strength.

Symbolic Face Design

It’s easy to spot a Subaru. It’s dynamic, contoured exterior reveals what’s on the inside: the world’s only front-mounted horizontally opposed engine. A hexagonal grille, based on nature’s most stable shape, combined with the signature six-star design puts the Subaru design in a class of its own.

Symbolic Face Design

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